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Shopify Hubspot Integration

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Steps for Integrating Shopify with HubSpot

Shopify, a leading e-commerce platform, offers an extensive range of features for creating and managing online stores. When HubSpot consultants, integrate a popular CRM and inbound marketing platform, it creates a unified system that supercharges both sales and marketing efforts.

It enhances marketing efforts by utilizing customer data for targeted campaigns and improves sales strategies through better lead tracking and conversion insights. This integration not only streamlines operations but also offers valuable analytics, enabling businesses to tailor their approach for maximum engagement and sales efficiency. This unified system is a game-changer for businesses looking to optimize their online presence and customer engagement.

Set Up HubSpot Account

If you don’t have a HubSpot account, create one. Choose a plan that fits your business needs.

Access Integrations

Access Integrations

  • Once logged in, navigate to the “Integrations” or “Connected Apps” section in the settings menu.
  • Look for the Shopify integration option and click on it.

Connect Your Shopify Store

Connect Your Shopify Store

  • In HubSpot, navigate to the ‘Integrations’ section.
  • Find the Shopify integration and connect it to your Shopify store by entering your store URL and following the authentication process.

Configure Your Integration Settings

  • Set up the data sync preferences. Choose what customer and order data you want to sync from Shopify to HubSpot.
  • Customize the settings based on your marketing and sales strategies.

Utilize HubSpot’s Marketing and Sales Tools

Utilize HubSpot’s Marketing and Sales Tools

  • With Shopify data in HubSpot, start utilizing its tools for marketing automation, email marketing, lead tracking, and more.
  • Create targeted campaigns based on customer purchase history and behavior.

Analyze and Refine

  • Use HubSpot’s analytics to monitor the performance of your integrated marketing and sales efforts.
  • Continuously refine your strategies based on data-driven insights.

Within the HubSpot integration, the following properties sync between Shopify and HubSpot products

  • Title
  • Body_HTML
  • Created at
  • Handle
  • Images
  • Product type
  • Published at
  • Published scope
  • Tags
  • Vendor
  • Price

The following properties sync between Shopify and HubSpot contacts

  • Accepts marketing
  • Created at
  • First name
  • Last name
  • Email
  • Phone
  • Note
  • Orders count
  • Tags
  • Tax-exempt (checkbox)
  • Verified email (checkbox)
  • Street address
  • City
  • Country
  • State/Province
  • Zip code

For Shopify orders or HubSpot deals, the following properties sync

  • Abandoned checkout
  • URL
  • Buyer accepts marketing
  • Customer ID
  • Cancel reason
  • Cart token
  • Canceled at
  • Created at
  • Currency
  • Financial status
  • Fulfillment status
  • Landing site
  • Name
  • Note
  • Order number
  • Processing method
  • Referring site
  • Source name
  • Subtotal price
  • Taxes included
  • Token
  • Total discounts
  • Total line items price
  • Total price
  • Total tax
  • Total weight

To Conclude

In conclusion, integrating Shopify with HubSpot is a strategic step to streamline your e-commerce and marketing activities. By following the outlined steps, you can efficiently synchronize your Shopify data with HubSpot, enabling enhanced customer relationship management, targeted marketing campaigns, and comprehensive analytics. This integration will not only save time but also provide deeper insights into customer behavior, helping you to tailor your strategies for better engagement and increased sales. For businesses seeking to optimize their online presence, hire Shopify developers as this integration is a valuable move toward a more cohesive and effective digital strategy.

Akshima Jain

Content Production Manager

Akshima Jain, a Shopify expert at Binstellar, specializes in optimizing e-commerce solutions and utilizes her skill to help businesses thrive in the digital marketplace.